Lunar Drop
Self Study
Brand Identity \ App Development
Providing a seamless solution for one of humankind's most complicated achievements.
Lunar Drop is a space shipping company set in a reality of 2095. Humans have began exploring the lunar surface as means of pleasure and space travel is a normality. Though, it remains expensive and is reserved mostly for the upperclass. With this, storage on commercial space flights is incredibly limited and there lies the crux Lunar Drop's business model
Providing vacationing space goers a seamless way to transport excess goods for their vacation. The upper class thrives on convenience, regardless of the price. Lunar Drop provides This project focuses on an app design for a futuristic shipping company. The challenge was creating a simple, easy to use app for something as complex as shipping something to space.
Logo Development
Branded Materials
Pre-Development
Before diving into full fledged UI development, user personas, site maps, and wireframes were created. This provides greater insight on what features and user pathways should be highlighted and included in the app. In this case, being such a complex task to complete, it was imperative that users had to make as few choices as possible and that the app provided easy options for the user.
Research Highlights
Space travel is trending to become more accessible to the masses
- Traditionally $51,200 per kilogram to launch something into space
- SpaceX has reduced this to $1,600 per kilogram in recent history
Where money is going
- In 2019, 95% of the estimated $366 billion in revenue earned in the space sector was from the space-for-earth economy: that is, goods or services produced in space for use on earth.
- Tapping into the already 366 billion dollar industry that has room to grow as the commercialization of space is near
App Screens
In order to create a seamless experience, strong visual hierarchy allows users to quickly locate important items. Cards play an important role of navigation as users can scan the photos without having to read bulky text unless necessary.
Placing an Order
The Process of placing an order has been simplified. Users are prompted to state their arrival date before choosing a delivery method for their items. Using the stated arrival method, the app will then auto-generate high quality suggested delivery methods.
This reduces the users need for decision making and provides a quick personalized solution.