Indigo & Co
Self Study
Brand Identity \ Editorial Design
Creating a brand that invites all genders to experience luxury and find their sense of beauty.
Indigo & Co is a jewelry and accessories brand positioned in the direct to consumer market. The brand was designed to create a luxury feel that is modern, yet approachable and easy to implement in anyones wardrobe. A key goal was to make something that could be embraced by anyone, however they chose to present themselves.
Combined Logo Process
Final Logo Lockups
Branded Collateral Items
example of hangtag used on clothing items
example of packaging
example of icon logo on cloth
example of logo debossed on paper
horizontal logo example with foil finish
front view of perfume bottle
top view of perfume bottle
icon logo applied to top of lip gloss
jewelry box example
large jewelry box example
Brand Book
