Bellevue Club
Communications Department
Editorial Design \ Digital Design \ Photography
The Communications Office at Bellevue Club serves as the creative hub behind all member-facing content. Through thoughtful, refined design, the office ensures every brand touchpoint continues a premium experience while bringing members closer to the programs, services, and stories that define Bellevue Club.
As a designer on this team, I bring an innovative, human-centered approach that helps evolve the Bellevue Club brand while honoring its established identity. My work modernizes visual communications across digital and print platforms, creating emotionally resonant experiences that strengthen community connection.
REFLECTIONS
Reflections is Bellevue Club’s bi-monthly lifestyle magazine, highlighting wellness, fitness, nutrition, and culture within the club community. As a key contributor to its visual identity, I design layouts that reflect the club’s luxury brand and engage its upscale audience.
This work blends editorial storytelling with strategic design to create a cohesive, elevated publication. Since joining the team, one issue saw complete distribution—including 500 extra pickup copies, a rare occurrence—and ad revenue has increased, signaling stronger visibility and value for both members and sponsors.
Digital Advertising
A cohesive suite of digital advertising assets designed to support Bellevue Club’s brand across high-impact channels. This work includes rotating still graphics, targeted social media content, and visually engaging email campaigns—each crafted to promote key programs, amenities, and events while maintaining the club’s luxury identity.
Since implementation, these assets have contributed to a measurable 5% increase in social media reach, alongside improved email performance and greater visibility for club initiatives. Each piece is built with both brand integrity and user engagement in mind, delivering clear messaging, visual consistency, and results-driven design across digital platforms.
